See where attention comes from
Pages, referrers, campaigns, countries and devices, including the visits that now arrive from AI assistants.
Know who visits your site,and what AI tells them about it.
Luminel pairs cookieless analytics with automatic checks on how ChatGPT, Claude, Gemini and Perplexity mention and cite your brand.
- No cookies
- Under 2 KB gzipped
- Free to use
Checked automatically across the assistants people ask
- ChatGPT
- Claude
- Gemini
- Perplexity
The traffic you have, and the answers that send it.
Search is no longer the only way people find a site. Luminel measures the visits and the assistants behind them side by side.
Connect visits to outcomes
Goals, funnels, retention and revenue show where people move forward and where they drop away.
Know how often AI names you
Ask the questions your customers ask. Each prompt is scored per assistant: how often you were named, and how often you were linked. Checked daily, and every third day on Gemini.
Read what AI said, and what it cited
Every page an answer linked to, and the answer itself, so when a score moves you can read why, not guess.
Keep traditional search in view
Connect Search Console for the queries you rank for, with position, clicks and impressions beside your traffic.
See the crawlers a script cannot
GPTBot, ClaudeBot and the rest never run JavaScript, so most analytics never see them. Luminel counts them from your server, by what they came for.
People used to choose from ten links. Now an assistant chooses for them.
If the answer does not name you, the visit never happens and no analytics tool will show you what you missed. Luminel checks the answers themselves.
Add one line. Start learning.
No SDK and no configuration. Register your site, paste the snippet, and the first visit shows up.
index.html
<script defer src="https://www.luminel.app/script.js" data-id="YOUR_WEBSITE_ID"></script>- 01
Add your site
Sign in and register your domain.
- 02
Install the snippet
Paste one script tag inside your site's <head>.
- 03
See your data
Visitors appear as they arrive. Add a few prompts to start tracking AI answers.
- 04
Count the AI crawlers
Optional: add a few lines of middleware and your server reports the crawlers no script can see.
Frequently asked questions
Does Luminel use cookies?
No. The script sets no cookies and stores nothing in the browser. Visitors are counted with a one-way hash of the site, IP address and browser that rotates every month, and the IP address itself is never stored.
What does Luminel store about a visit?
The page URL and title, the referrer, the browser's user-agent string along with the browser, operating system and device type read from it, the screen size, language, time zone and connection type, any UTM parameters, and the country, region and city derived from the visitor's IP address. The IP address itself is not stored, and there are no names, email addresses or cross-site identifiers. The privacy policy has the detail.
Will the script slow my site down?
It is a single deferred file of a few kilobytes, and it never throws: if Luminel is unreachable, your pages carry on as if it were not there.
How does AI visibility tracking work?
You add the questions a customer might ask an assistant. Luminel puts each one to ChatGPT, Claude, Gemini and Perplexity with web search on, then records whether your brand was named and which pages were cited. Checked daily, and every third day on Gemini.
Can Luminel see AI crawlers such as GPTBot and ClaudeBot?
Yes, with one extra step. AI crawlers read a page's HTML and never run its JavaScript, so no tracking script can see them. Add the short middleware from your site's settings and your own server reports their visits, grouped by whether they came to answer a question, build a search index or collect training data. Only requests from bots are sent.
Can I read the answers an assistant gave?
Yes. For every tracked prompt you can open the latest answer from each assistant, see whether and how early it named your brand, and which pages it cited.
What is the difference between mentioned and linked?
Mentioned means the answer names your brand. Linked means it cites a page on your domain. They are reported separately, because an assistant can send people to your site without ever naming you.
Can I bring my history over from Google Analytics?
Yes. A one-time import copies your GA4 history in as daily totals, so the dashboard is not empty for the time before you installed Luminel. Access to your Google account is dropped as soon as the import finishes.
Does it connect to Google Search Console?
Yes. Connect a property to see the queries you rank for with position, clicks and impressions, starting with the last 90 days. Search Console itself runs about three days behind.
Can I share a dashboard?
Make a site public to get a read-only link anyone can open, or invite teammates by email as viewers or admins.
What does it cost?
Luminel is free to use, with no paid plan and no card to enter. An account can track up to ten sites, with up to three AI prompts active on each.
How do I delete my data?
Delete your account from Settings. Your sites, their traffic, API keys and team memberships are removed with it.
See your site the way people find it now.
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